Do You Know How to Linkbait?

Are You Using Linkbait?

Linkbait is a popular term among internet marketers. Some say it’s a good thing, some say it’s a bad thing. But the real issue is… do bloggers know how to linkbait?.

Definition of Linkbait

Linkbait or linkbaiting is all about writing blog posts that will stir people into action and spur a discussion. In the online world, a ‘reaction’ means your website or article will be mentioned and linked to in various places like forums, blogs and even social networks. Because people like discussion online, they won’t be satisfied with just commenting on your posts. If your blog post is interesting enough, people cannot help but say something about it on twitter, facebook etc.. Linkbait is a tool you can use to make your blog popular.

Is it always good to linkbait?

Whether or not linkbait is good depends on how you use it. Relevant linkbaits are those that your readers can relate to, like a controversial article on sex education if you have a parenting blog. A bad linkbait is something that could damage your credibility, like a rant or an article flaming other people. But then again, some people will argue that anything that draws attention, whether negative or positive, is good linkbait.

How to Write a Linkbait

There are article types that make people link back. Tutorial posts are impressive, especially when the topic is on a new innovation or a freaky invention. New and controversial takes on popular topics are also interesting. Articles that ‘expose’ something are always effective, but posting these could mean trouble.

Inflammatory pieces make very good linkbaits but that doesn’t mean you have to resort to writing these to grab attention. Just look at the way tabloids sell their stories.

A rule I learned long ago as a blogger is this… never post something that you cannot stand up for.

Use “Link Love” as Linkbait

Link love is one of the most common types of linkbaits. Linking out to another blogger by reacting to his or her post can be very effective if your intention is to draw attention. Furthermore, some blogging platforms like wordpress allow trackbacks, which automatically places your “reaction” article’s URL under the blogpost of the other blogger.

You’re communicating with people through your website or blog. Like any website, your blog will attract a certain type of person. For a blog to be popular, you must command the attention of all these people. Being a blogger, you should always write posts that other people can proudly share on other sites. Imagine yourself talking to your audience when writing linkbaits.

Mike Filsaime one of the famous marketers who make money using blogs. If you want to learn Internet marketing strategies, visit us today.