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Put simply, back links are incoming links to a particular website or page. This means that the other website has a hyperlink “pointing” to your site. In terms of search engine optimisation, the higher the number of back links you have pointing to your site the better, especially if the site is particularly relevant to your niche.

As the number one goal of a website or online business is to achieve traffic, i.e. people actually looking at the site, it follows that you must make the website visible. Generally speaking, to make your website visible, people must be able to find it when they search for keywords directly related to your product, niche, service or whatever else your website represents. Most people are usually looking for this sort of information via the main search engines, and the individuals who manage these engines have extremely complex algorithms to help them decide whether or not any given website is pertinent to a searcher’s request.

Even though they won’t divulge any details as to the basis of these algorithms, the individuals who run the search engines do assure us that relevancy, from a particular point of view, is their primary concern. If it’s readily apparent that you have a large number of back links from other websites - of page rank 1 to 10, which have some degree of relevancy to yours, this is definitely a plus. In addition, if the site linking to you has a fairly high “page rank”, this helps as well. Page rank is Google’s proprietary means of assigning a number (zero being rock bottom and moving all the way up to ten) which indicates how important a website is inside its particular field.

There are a variety of effective ways to get large numbers of back links to your website.

ARTICLE MARKETING.

As Bill Gates once said, “content is king”. Article marketing is known as one of the most solid Internet marketing methods. By writing highly relevant and informative articles and submitting them to high profile article directories you do several things, not the least important of which is to help establish you or your site as an expert in your niche. Within your article, published in the article directory, is a resource box which contains your details - who you are and what you do, and a link back to your site, the all important Back Link.

SOCIAL BOOKMARKING.

There are many hundreds of social bookmarking sites, and their primary motive is basically to provide a way of informing people about the existence of content related to any niche or interest in a very manageable format. You can sign up and initiate a process of notifying social bookmarking sites about fresh content, including back links in many cases. It should be noted at this point that some website webmasters initiate a “no follow” tag which can negate the impact of a back link, as the no follow tag tells the search engine spider not to give you points, or link love.

SOCIAL MEDIA - TWITTER.

Whilst Twitter and other similar sites are becoming increasingly more powerful in marketing terms, you should know that to include links within your “tweets” or in your URL profile box is not a powerful back linking strategy, as these are all allocated the dreaded no follow tag. However, you may find that it is possible to link within a bio box and get some link love this way. Also, if you syndicate, your Twitter feeds are updated via the RSS aggregators, earning you back links.

BLOG COMMENTING.

Firstly, you will need to find blogs or forums that are relevant to your niche. This is not difficult to do as a simple and relevant search will find hosts. Once you find these blogs you can sign up and create a profile. Often you will be allowed to create what is called a “signature”, and within that signature you incorporate your links. Note, you should check to see if there are any no follow tags, as these will appear occasionally.

Enter into the spirit of the place by interacting with other members and making entries and posting comments that are relevant, useful and educational. In addition to a back link appearing every time one of your comments is posted, you will also build a valuable relationship with members - and this can lead to all kinds of new opportunities.

Back link building remains one of the most important SEO strategies to adopt for virtually any website development.

Michelle Dale is The Managing Director of Virtual Miss Friday, an accomplished Executive Virtual Assistant Service which helps companies of all sizes reach their commercial targets. Want to get more information about online business building success strategies that really work? Contact VMF today!