The New Style Review Site, REAL Customer Reviews

It’s not a new thing that Internet marketers and Affiliate marketers create review sites to generate an income. These sites created as alternatives to sales and fancy splash pages allow site owners to continue to market their products and services to web surfers, but in a less aggressive manner. A basic review site consists of several reviews, written by the site owner or a ghost writer, for a particular product or service. Also available on the site would be a link leading the reader to your affiliate code or a sales page for your potential customer to visit after reading your reviews and becoming interested in your product.

Like everything else in technology, internet marketing is evolving and a new breed of review sites has emerged. With these new style review sites, the products or services are only ‘described’ by the marketer, not ‘reviewed’ by the marketer. The actual reviews come from actual customers. Plus, the marketer can add several products to the site and isn’t limited to the typical 3 to 5. Take a look at this Windsor, Canada Hotels site for an example of this new breed of review site The example is a simple listing of different hotel options in the Windsor, Ontario area of Canada. All the reviews posted on the site are unique content created by the readers themselves. Of course, along with the reviews are well placed affiliate links to give the traveler easy access to the hotel booking system where the site owner gets a commission.

Internet surfers are getting more savvy everyday and are not just willing to click on any link they see anymore. This new breed of review site has several advantages over a traditional review site. This new format, with it’s unique and customer generated content creates a trust between the reader and the site, is search engine friendly, and updates constantly with free fresh content. Of course, with the added benefits that are received from these customer review style web sites comes a bit more work in regards to monitoring the comments and reviews that are added. They must be filtered for spam and perhaps inappropriate content. But with the additional work comes additional rewards in terms of income for the site owner and added trust for the customer. Filtering customer comments on a blog is standard practice though. Perhaps, processing the reviews might be considered the ‘hard’ part’. But the ‘hard’ part of the work can be taken care of by this Wordpress review plugin, so truthfully, this process is as simple is putting together a regular Wordpress blog.